Prime Video Always-On Social
January 2022 – January 2023
Agency: Movement Strategy
Creating a contender in the streaming wars
As the competition between legacy studios and modern streaming titans raged, Prime Video required a social presence to put them on top.
The Idea
Immerse entertainment fans in the Prime Video brand on their biggest and smallest screens
With a vast catalogue of original and licensed content, we had to bring people together across the film, TV, and social spectrum.
We built hype for Prime Video originals…
celebrated iconic titles and talent…
deployed clever IP crossovers…
and jumped on timely trends and seasonal events.
Our trend-forward voice kept all five fingers on the pulse of pop culture to cement Prime Video as an industry authority.
Results
Our content earned 180M Engagements, 1.6B Impressions, and 3.2B video views, growing the brand’s total social footprint by 35%.
We executed 152 Original title launches, cementing Prime Video as an essential destination for new film and TV franchises.
Our audience grew immensely with an explosive 33% increase in total followers across platforms.
We led the pack amongst competitors, ranking #1 in average interaction rate compared to Disney, Peacock, Netflix, and more.
Role & Leadership
Led the development of social concepts and post copy for evergreen content and Prime Video Originals campaigns.
Generated real-time, same-day trend reaction content to put Prime Video at the front of the social and entertainment intersection.
Liaised between client and internal teams daily to execute ad hoc requests and implement feedback.
